About Us

The Think Rice team conducts programs and promotions to encourage the use of U.S.-grown rice. Outreach and partnerships focus on domestic foodservice, retail, nutrition, and consumer audiences.

USA Rice Federation (USA Rice) is the global advocate for all segments of the U.S. rice industry.  Our mission is to ensure the health and vitality of a unified U.S. rice industry by advocating on behalf of farmers, millers, merchants, and allied businesses.