USA Rice, the national trade organization for the U.S. rice industry, is taking a classic American road trip to spread the word about U.S-grown rice, and along the nine-state route will be giving away 3,000 Aroma rice cookers and bags of U.S.-grown rice to consumers and making donations to charitable groups and schools!
Keep Up with the Latest on Social Media
See where we're headed and plan your visit with us!
Come visit the Ride With Rice truck and pick up a free Aroma rice cooker and bag of U.S.-grown rice! Stops will include farmers’ markets, community events and festivals, famous landmarks and tourist attractions!
Follow us on social media for up-to-the-minute details on our location.
The first leg of the road trip kicks off on September 24 from Crowley, Louisiana and the team will wind their way up through Louisiana and past the rice fields of Mississippi, Arkansas, and Missouri before also visiting Illinois and Wisconsin.
Mon. Sept 24
Tues. Sept 25
Wed. Sept 26
Thur. Sept 27
Little Rock, AR
Fri. Sept 28
Cape Girardeau, MO
St. Louis, MO
Sat. Sept 29
Sun, Sept 30
Mon. Oct 1
Photos from the Road
Look through some of our favorite moments from the road!
Thanks to our partners for helping us spread the love with rice cookers and bags of U.S.-grown rice.
If you’re interested in scheduling an interview or visit, or if you'd just like to drop us a line, please complete the form linked below.